Have you ever wondered what a realtor can do for you to sell your house? Since that’s what I’ve been doing full time for the past two weeks, let me tell you!
It started with a call from the sellers, who asked me to meet with them to discuss marketing and selling their house. They live in Cambodia now, are tired of renting it out, and needed an agent they could trust to handle all the details. We discussed their needs, their timeline, their level of motivation and their preferred method for communicating.
Then I turned my attention to the house.
Three years of tenant neglect meant I had my work cut out. I had the house inspected by a professional, who provided us with a detailed list of needed repairs. After getting the go ahead from my new clients, I started calling my list of trusted contractors, meeting with each of them to go over the repairs and getting estimates on cost that I could then have my clients approve. No one likes unpleasant surprises, especially when it comes to money. Keeping them in the loop is vital.
The following week was an orchestrated dance of multiple contractors who wove in and out of the house, bringing it back to life. The landscapers uncovered the perennial flower beds that were buried under weeds, cut tree limbs off the roof, and worked magic on the exterior of the house. Inside, painters gave the whole house new fresh color, patching holes and caulking along the way. Dripping faucets were repaired, missing shingles and broken window panes were replaced, and rotted exterior trim was repaired and painted. Little by little, the house was being transformed back to its former glory. What a Realtor can do for you is keep everyone on task, on budget, and on time, while keeping the sellers up to date on the progress.
Next, I turned my attention to the best way to bring this house to the attention of buyers. These days, that means the Internet. First step: stage the vacant house with furniture, art and plants. We backed our moving van up to our storage unit, and filled it with pieces that would make the home show well in photos and during showings.
Once the house was staged, I took over a hundred photos and then selected the very best for our marketing. Now I can design the custom brochure, Special Features sheet, property website, and virtual tour. One last look at recent sold comps and a careful analysis of the pricing remains. After reviewing everything with my clients, we will be ready to launch.
But this is just the beginning. Stay tuned for what a Realtor can do for you, and the next steps in the successful sale of a home!